Role: UX & Front-end Engineer
Tech: Vue.js, WordPress, Figma
When: January 2021 — March 2022

Background

Mapiful is a startup that allows users to design unique map prints for any place worldwide. The company experienced significant growth during COVID-19 as interest in home styling increased. With an international team representing over 10 countries, Mapiful focused mainly on markets in France and the US.

The problem

Rapid growth led to challenges in maintaining user experience and sales. There was a need to optimise the website, improve conversion rates, and enhance the overall customer journey.

My role

I worked in an agile startup environment where I had a versatile role encompassing both UX design and front-end development.

My main responsibilities included:
📊 UX improvements based on user feedback and behavioral analysis from tools like Hotjar and Zendesk support tickets
🔬 Conducting and analyzing A/B tests to optimize conversion rates
💻 Front-end development of new features and optimization of existing campaigns.
🔍 SEO optimization to improve organic traffic
🎨 Sourcing new illustrations for map editors

The process and result

My process at Mapiful was based on a user-centered, data-driven approach to enhance the overall user experience. I collaborated closely with a UI designer, iteratively developing and implementing visionary concepts.

I analyzed user behavior using tools like Hotjar and Google Analytics, diving deep into heatmaps, user recordings, and funnel analyses to identify pain points and opportunities for improvement. I also regularly reviewed Zendesk support tickets to understand common user issues and frustrations.

A key project I led was the development of a Post-Purchase Order Modification System. Based on user research, we identified a need for customers to modify orders after purchase. I designed and implemented a solution allowing customers to change details such as delivery address or map design within 6 hours of ordering, reducing support tickets and improving customer satisfaction.

This role required a broad skill set across UX, UI, and front-end development, as well as the ability to quickly switch between different tasks in a dynamic startup environment.

Collage of different hero design.

👩‍👧‍👦 Illustration portraying a mother cradling her child, featured in an advertisement promoting custom prints honoring motherhood. The finalized design for the front page.