Role: UX Designer
Tech: Figma, Accessibility
When: September 2022 — September 2023

Background
ICA, one of Sweden's biggest grocery chains, aimed to merge its intranet into MinButik (an internally developed system), centralizing access for 1,300 Swedish stores. This consolidation was part of a broader effort to unify all (40+) IT systems, streamlining access to crucial information, news, and tools for store employees.
The goal? One app for everything! 🚀

The problem
The core challenge was integrating diverse systems into a unified, user-friendly platform while tackling information overload and maintaining role-based access. We needed to merge the intranet with MinButik, ensure mobile compatibility for store staff, and streamline navigation - all under a tight deadline. This complex task required balancing efficiency, clarity, and accessibility to create a seamless user experience.

What I did on this project
🔬 Conducted user research
✏️ Created wireframes and high-fidelity prototypes
🧩 Developed new UI components specific to intranet functionality
🧪 Conducted usability testing with store employees and iteratively refined the design
👥 Collaborated closely with developers, content teams, and other designers to ensure a smooth integration

The process and result
The process involved analyzing the existing intranet structure and content and identifying key areas for improvement. I conducted user interviews and surveys to understand how store employees used the current intranet.

We then redesigned the information architecture to fit within the MinButik ecosystem and I created new UI components specific to intranet functionality.

Prototypes for key user flows were developed and tested with actual store employees. I worked closely with content managers to streamline and organize intranet content.

The result? A sleek, mobile-first interface with a role-based dashboard, ensuring relevant info for different user types.

The successful integration provided a single access point for all store-related information, boosting efficiency and user experience. Store employees could now access all tools and info in one place, with an enhanced mobile experience for on-the-go access.